We only do the trades — and we do them properly

LumeraDigital exists because plumbing and HVAC businesses deserve a marketing partner who actually understands the job — not a generalist chasing the next industry trend.

The LumeraDigital team collaborating on a client growth plan

Why we focus only on plumbing & HVAC

Generalist agencies never learn your seasonality, your margins, or the difference between an emergency call and a planned install. We do. We've spent years inside heating and plumbing businesses, so our campaigns are built around the real rhythm of your work — and the jobs that actually pay.

That focus is why we consistently outperform agencies twice our size: we know exactly where a good lead comes from, and we know how to turn it into a booked job.

Trades-first, always

We only work with plumbing and HVAC businesses. That focus is why our campaigns outperform generalist agencies.

Revenue, not vanity

We report on calls, booked jobs, and signed contracts — not impressions. You'll always know what you're paying for.

Exclusive leads

Every lead we generate is yours alone. Never shared, never recycled, never sold to your competitors.

The team

Specialists across local SEO, paid lead generation, conversion, and nurture — all focused on plumbing and HVAC.

JO

James Okafor

Founder & Growth Lead

Ten years running marketing for heating and plumbing businesses before founding LumeraDigital.

PS

Priya Sharma

Head of Local SEO

Specialist in Google Business and map-pack dominance for trades service areas.

TB

Tom Bryant

Paid & Lead Gen

Builds exclusive pay-per-lead engines tuned to emergency and seasonal demand.

EM

Elena Marin

Web & Conversion

Designs fast, trust-building sites engineered to turn visits into booked jobs.